Ashish SK, CEO of Reliance Animation speaks with Nikhil Dawar about their new programme that aims at creating a talent pool for animation filmmaking
Tell us about the programmes offered by Reliance AminationIJ
Reliance AIMS provides BSc in Digital Animation Filmmaking. The duration for the course is three years. This well designed programme aims at creating the finest talent pool for the emerging era of digital content creation in the field of animation film making.
How does your academy plan to bridge the gap between training methodologies and industry needsIJ
We offer a case studies’ based curriculum to ensure market-ready professionals. As part of their final project, they are required to make short films which form a part of their portfolio when they graduate. These films are also sent as entries to different short-film festivals all over the world. Some of our student works have won prestigious awards like the FTII Award, The Golden Beaver Award among others.
Does your institute provide scholarships to attract studentsIJ
We conduct a creative quotient test for the students that help him/her understand their strengths and inclination for pre-production or post production jobs. Based on the students score and other criteria’s the deserving cases are offered scholarship on case to case basis.
Tell us about the animation content being produced for feature films and DTH platforms.
Reliance AIMS is the academic arm of Reliance Animation Studios. Reliance Animation Studios has produced India’s first stereoscopic animated feature film Krishna Aur Kans. This film was in the race for the Academy Awards this year. The movie is now part of the permanent archive of the Oscar academy. Reliance Animation has also produced tele-serials little Krishna and Shaktimaan which is high in the popularity chart.
What about the placements scenario at your instituteIJ
We provide both internship and placement support. Our continuous engagement with the studios helps us understand their evolving need which, in turn, helps us upgrade our courseware to ensure the students are production ready.
What is the eligibility criterionIJ
The minimum eligibility to do any of these courses is Class X for diploma or certification courses or Class XII passout in any of the streams.
What is the scope in this industryIJ
The Indian animation industry pegged at $350 million is growing at a fast rate. A career in animation is fascinating if one has the knack to use text, sound effects, graphic and visual images effectively. There is plenty of job opportunities provided one is looking at animation and computer graphics as a serious career choice and not as a trifling hobby.
With ample use of technology in creating animated characters, there are enough and more jobs for the talented minds. A student can choose to work or pursue his/her career in movies and television, product promotions, graphics and printing, web designing, fashion/interior designing, advertising, gaming industry, studios, training institutes, etc.
What are the skills requiredIJ
A person needs to have a creative mind and inclination to understand the world of animation. A passion for creating something new, good drawing skills and good visualisation are the basic skills required for being an animator. Animation and Visual effects are basically an amalgamation of art and technology. Constant innovation in work with a penchant for creating a visually appealing and entertaining imagery will help you to be a successful animator.
What is the remuneration offeredIJ
Today, mainstream movies, TV serials and even ad films love using special effects/animation to garner eye balls or increase sales. As per the industry standards, the starting salary of freshers is between Rs 8,000 to Rs 12,000 per month. With 1 to 3 years of experience in Animation, a professional can draw between Rs 20,000 and above, whereas 3 to 8 years of experience can get a remuneration of Rs 40,000 and above.