Mind It

Sulekha.com recently released the results of a study undertaken on online search trends for computer training courses in India. The study analysed of 2,737,349 user needs from tier I cities like New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad and tier II cities like Thrissur, Agra, Amritsar, Chandigarh, Kochin, Coimbatore, Jaipur, Jalandhar cities, in the last one year (September 2013-2014).

The key interesting findings of the study are as follows:

• It was found that there has been a growth in search for computer training courses from 20 per cent in previous year (2012-13) to 40 per cent in (2013-14).
• Due to the growing smartphone market in India, there has been a 171 per cent increase in online search for Android application development training.
• The results also said that engineering related computer courses like is Automation Computer Aided Design (autoCAD) training saw an increase of 116 per cent in 2014 as compared to 2013.
• It was also found that 70 per cent of the users who are looking for computer training are from tier I cities and 30 per cent are from tier II cities.
• People living in the south were found looking for more traditional courses such as Java, J2EE training and .net. The students in the north sought courses like Android application training and web designing.
• Users who search for various computer training courses in south India saw an overall growth of 64 per cent whereas north India saw a growth of 44 per cent.
• The most searched for courses across India are: Android application development training, Java and J2EE training, CCNA certification training, SAP ERP training, web designing training, AutoCAD training, C++ training, .net training, embedded systems training, and CAD and CAM training.
• Among courses like development training, Java and J2EE training, Android application development training, Java and J2EE training were the most popular courses. Bangalore leads the search volume for these courses followed by Hyderabad and the least volume comes from Kolkata. Search volume in Bangalore was 43 per cent in 2013 and it has taken a leap to 60 per cent in 2014.

Talking about the finding of the results Satya Prabhakar, founder & CEO, Sulekha.com, said: “Sulekha’s focus on fulfilling its customers needs for local services — we have matched users to right businesses about 16 million times just in the last 12 months — gives us valuable insight into user need trends. Since we seek to understand the user needs in details and match them better to the right businesses, we are able we have a ringside view of the local service need zeitgeist.”

He also said that there are some remarkable trends for computer training. It is increasingly seen as a ticket to rising income. “With the imminent accelerated growth in mobility and connectivity, we expect an explosive demand for newer training programmes such as Android application training,” Prabhakar said.