Blended academic concepts with industry-focused practicals prepare students to meet evolving work environment, says Dakshita Khandelwal
What is the benefit of the collaboration between JSID and Ecole Intuit Lab?
We chose to partner with École Intuit Lab because they are renowned for the quality of design education and for the intensive curriculum which prepares students for the industry. École Intuit Lab has been successfully running a design school in Mumbai for the last ten years, and they are familiar with the needs of the Indian design industry too. These industry veterans have a vision to build a design culture and not just a school.
What are the myths that people have about job opportunities in offbeat professions?
Our education system is often very theory-oriented, with a great focus on acquiring academic knowledge. However, employers are increasingly looking for graduates who can blend theoretical and practical knowledge, while being familiar with contemporary techniques and technologies. With economy rapidly globalising and modernising, many new kinds of jobs and professions are becoming the norm. For instance, 15 years back, there were not many digital product designers or game designers. Today, such jobs are widely advertised.
Why did Ecole approach JSID for creating presence in Delhi-NCR?
The institutional philosophy of JSID and École Intuit Lab are highly aligned and students in Delhi-NCR could benefit. Hence, the collaboration.
How will collaboration help to pursue a career in designing?
The curriculum is regularly updated, and students are taught by faculty who have extensive industry experience. The students at École Intuit Lab also participate in regular design workshops conducted by international faculty, and have the opportunity to go on international exchange programmes to Paris and Marseille, or do a semester abroad. Every student is required to undertake two mandatory industry internships, and complete an intensive industry-oriented project. .
What are programmes that will be offered?
École Intuit Lab Delhi will be offering four UG and one PG programme:
UG Visual Communication (4 years & 30 students a batch): Trains students to infuse words and images with life and meaning, in ways that can persuade, educate, entertain or inform.
UG Digital Product Design (4 years & 30 students a batch): Goes beyond traditional graphic design to encompass UX Design. Students are trained to become functional designers and creative problem solvers who are equipped to manage digital product lifecycle.
UG Game Art & Design (4 years & 30 students a batch): Equips students with the artistic and technical skills required to design and develop games, and produce other interactive solutions.
UG in Fine Art (4 years & 30 students a batch): Students are trained to be contemporary artists who are able to channel their creativity and visual expression to share ideas and messages with the world.
PG in Advertising Design & Visual Communication (18 months): Provides an in-depth understanding of advertising, branding, design, digital and communication strategies.