Entertainment continues to fuel India’s search momentum in 2017
Baahubali 2: The Conclusion has topped the trending search query on Google this year. After breaking several records at the box office, it has been successful in breaking the language boundaries and attracting humongous search interest from movie buffs across the nation. Also making it to the Top 10 list were Bollywood blockbusters — Dangal and Badrinath Ki Dulhania.
According to the 2017 search results announced by Google India, Bollywood was followed by searches around Indian Premier league, highlighting India’s never-ending love for cricket, and searches on ‘live Cricket Score’, making the keyword the third-most trending search query this year. Thus, continuing the tradition, this year too, bollywood and cricket remain the top two themes that ruled the charts.
From firing up emotions to getting the groove on, Bollywood songs have kept the tempo high on search too. Among the top trending songs this year, Hawa Hawa from the Arjun Kapoor starrer Mubarakan crowned the charts, followed by the sufi track Mere Rashke Qamar originally sung by legendary Nusrat Fateh Ali Khan and recreated by vocalist Rahat Fateh Ali Khan. The prevalent interest in Western music was well established with the latin hit Despacito, and Ed Sheeran’s Shape of You featuring among the top trending tracks.
Sunny leone once again featured among the top entertainers this year, followed by Big Boss entrant Arshi Khan, Sapna Choudhary, and YouTube singing sensation Vidya Vox. The glamour and glitz of B-town dominated the rest of the list with names like Disha Patani, Sunil Grover, and Rana Daggubati.
The search results also reflected the year’s top news moments that captured India’s attention: CBSE results, UP elections, Goods and Services Tax (GST) and the budget featured among the trending news events that witnessed huge interest among the users. They were on point with the rest of the world when it came to knowing more about Bitcoin prices or expressing interest about ransomware. Then, of course, there was India’s historic win at the Miss World ceremony, which catapulted Manushi Chhillar to fame.
Among the top ‘What is’ queries this year, GST, Bitcoin, Jallikattu and BS3 vehicle remained the most talked about themes. And mirroring millions of real-world needs, the how-to set of queries saw users seeking answers to a range of subjects from ‘How to link aadhaar with PAN card’ to buying Jio phone to removing Holi colour from the face.