German lifestyle clothing company Tom Tailor is here to stay in the Indian market, tapping consumers who prefer casual and uncomplicated clothing, says company representative Dieter Holzer.
Tom Tailor’s collection was showcased at the lakme Fashion Week summer-resort 2015 and Holzer believes the Indian fashion industry has come of age in terms of growth and development. “This is my first visit to any fashion week in India and I am quite impressed. I am amazed by the fact that how fast it has developed,” said Holzer, CEO, Tom Tailor.
Founded in 1962, the brand retails classic and up-to-date casual wear and accessories for men, women, young adults and children. Currently, the brand has four clothing lines — Tom Tailor, Tom Tailor Denim, Tom Tailor Polo Team and Tom Tailor Bonita. It retails out of 315 stores in 21 countries as well as from its e-shop, and in India, the brand is entering exclusively through Jabong.com.
“I think Indian people and consumers are leading a good life and they have a preference for casual outfits, uncomplicated products that serve life more than making it complicated. That’s the idea also of Tom Tailor too. Our product is apt for this market,” he added.