Everyone loves chocolate, even if they may disagree on the flavour. To solve this dilemma, Choko la has put great thought into what Indians like and created an entire new range of India-inspired chocolates, giving their patrons a lot more choice just before Christmas.
These new flavours are meant to cater specifically to the Indian chocolate-lovers. To resonate with the festive spirit, their new range also celebrates the festive spirit in terms packaging.
The packaging has been made quintessentially Indian and festive. Motifs like elephants will now adorn the packs and the mandala has been chosen as the new logo, making their packs look attractive and perfect for gifting during the Christmas season. The boutiques have been redesigned to suit the new image and branding.
If you visit any of their boutiques or cafes, you will find flavours like chili surprise, fennel fusion and tropical coconut. The ingredients are combined with the best quality chocolate to satiate one’s chocolate cravings. The most exciting addition to their products are the hot chocolate blends that come in flavours like coffee, classic dark, classic milk, hazelnut and cinnamon for those with a slightly western palate.
Vibhu Mahajan, COO of Choko la says: “We have been trying to develop the couverture culture in India and to educate our customers about the same. With the new branding, that philosophy is being reinforced,” she says.