The Volvo unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new power train technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Three years in the making and part of a USD 11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.
“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, president and CEO of Volvo Car Group. Symbolizing this historic day in Volvo’s 87 year history, the new XC90 will be the first of its cars to carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” DRl lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.