lay’s, the official snack of the ICC Cricket World Cup 2015, has launched an exciting on-pack consumer engagement as part of its ‘Yeh Game Hi Hai…Taste Ka!’ promotion. This cricket season, lay’s packs can become a ticket to Australia.
The three-month long consumer engagement will give consumers a chance to win a grand prize of a trip for four buddies to Australia.
There is also chance to win one 42 Ultra HD lED TV every day. As part of this promotion, consumers need to scratch a patch on back of the lays’ pack and SMS the cricket word to 08590909090.
The person collecting maximum number of cricket words could get a chance to win a trip to Australia with three of his buddies. What’s more, lay’s will also announce one lucky winner everyday who will get one 42 Ultra HD lED TV worth Rs82,900 as the daily prize.