Avenues

Be in demand campaign

PNS

Hiring in IT companies has seen a major decline in the past few years and openings for tech jobs are going unfulfilled due to lack of skilled graduates. To tackle this issue and bridge the existing skill gap, Udacity, with its Be In Demand campaign, aims to upskill one million students and professionals across the country and make them job-ready.

IT companies globally today are focusing on strengthening their existing workforce in terms of incentivising employees to upskill themselves. When it comes to hiring a new workforce, students with latest technical skills and aptitude have a much better chance of getting hired, especially for the high paying jobs, than the ones without. The Be In Demand campaign by Udacity with Venturesity is a step towards solving this rampant unemployability problem amongst engineers in the country.

Vardhan Koshal, country head, India at Udacity, said: “According to a World Economic Forum report, traditional IT jobs are expected to see a decline of 0.38 per cent annually through 2015 to 2020. Another recent report by assessment firm Aspiring Minds has revealed that more than 80 per cent engineering graduates are unemployable in the country. This is a huge challenge for the IT industry where jobs in big data, data science, mobile and cloud computing will drive the IT industry in the next decade. With our new campaign, we are aiming to upskill one lakh engineering graduates across the country and make them easily employable for the best in the industry.”

With this campaign, Udacity plans to reach out to all 3,300 engineering colleges and partner with selected Institutes to help them with resources to make the next 100,00 engineers job-ready in terms of being well versed in the latest technology. Career training for tech jobs, knowledge events, career fairs and nanodegree scholarships are some of the components that Udacity plans to integrate in its campaign. The company’s courses and paid certification programmes called Nanodegrees are built by leading technology companies.