Leading furniture retailer Ikea has introduced doorstep delivery facility in 62 new markets in India, and the company expects online demand to go up in the coming years, the company’s India CEO Susanne Pulverer said.
At present, Ikea India gets around 25 per cent of its sales through online channels. The company will soon launch its Shop By Phone assistance service, she said.
This is part of the approach of the entire Ikea brand evolving towards an omnichannel approach globally, acknowledging the challenges of people having less time and the importance of convenience in their purchasing decisions, said Pulverer.
“It (online sales) is around 25 per cent of our total turnover. We believe there is potential for further growth both in terms of market share and overall sales,” Pulverer told PTI.
The 62 new markets are spread across Maharashtra, Karnataka, Andhra Pradesh, and Telangana, which would be served from its nearby stores.
The nature of Ikea business is such that customers seek touch-and-feel products, which necessitate physical meeting places and stores.
