India's leading Ayurvedic and Natural Health Care Company Dabur India Ltd on Thursday announced its foray into the Health Food Drink category with the launch of 'Dabur Vita'.  It is made with a unique blend of more than 30+ herbs Like Ashwagandha, Giloy and Brahmi, which are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids.

"Built on Dabur's legacy of quality, trust and experience of 137 years, Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in Milk Food Drinks Category. We are witnessing a significant increase in search volumes of immunity boosting milk drinks on E-commerce and with Dabur Vita we would be able to fulfil this contemporary need of consumers. We are very delighted to launch this in collaboration with India's homegrown e-commerce platform Flipkart and this launch further strengthensour commitment to enable each other a larger reach and scale. Dabur Vita widens our overall portfolio under health category, offering our valuable customer a diverse range to choose from," said Dabur India Ltd Business Head E-commerce Smerth Khanna.

"As per the recent research conducted by Nielsen, 88% mothers look for immunity as the most important benefit in a health drink. Considering the needs of the consumers in the post-covidera, we at Dabur India Limited have formulated this unique product and it is scientifically proven to provide superior immunity than any other health drink available in market. Dabur Vita is a unique formulation as it brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in our consumer research," Prashant Agarwal, Marketing Head - Health Supplements, Dabur India Ltd Said.