TRA Research, a consumer insights and brand analytics company, released a whitepaper on Monday tracking the Mental Wellbeing of citizens across 16 cities between the March 23 and May 21 lockdown period. The study measured Health Worry, Economy Worry, Family Worry and Financial worry of citizens and their ability to cope with them.
The demographic pattern of the Mental Wellbeing Index (MWBI) shows that citizens of Delhi (NCR) and Guwahati display the highest mental strength in their ability to cope with their anxieties since the coronavirus spread started in India. Hyderabad had 87% Mental Wellbeing Index score displaying “Excellent” Mental ability. Indore and Chandigarh, both at 78% are rated “Very Good” on Mental Wellbeing.
In the South, though, most cities showed greater vulnerability in coping with their Covid worries with Chennai having the lowest MWBI score at 43% followed closely by Kochi at 45%. Nagpur was also in the same range with a 44% score.
