Prime Minister Narendra Modi on Sunday urged people to launch a campaign to honour daughters who have made a mark with their achievements in various fields for public good. In his monthly radio talk — Mann ki Baat — Prime Minister said e-cigarettes were banned to prevent the youth from falling into new way of intoxication. He also called for sharing of Diwali gifts and sweets to bring happiness to those who cannot afford it.

"Daughters are considered as Lakshmi in our culture ... Can't we felicitate daughters in our villages and cities by holding public programmes," he said adding that there are several women in society who are making a mark by their talent.

"There are several daughters, daughters-in-law who are doing exceptional work ... Some are teaching poor children, some are spreading awareness about health and sanitation. Many are serving as doctors, engineers ... As lawyers they are helping in delivery of justice. The society can identify such daughters and honour them across India," he said.

Modi, who is known for extensively using social media to connect with the people, said their work can be highlighted on social media platforms using the hashtag "BharatKiLakshmi". Modi recalled the success of the "selfie with daughter" campaign to drive home his point. "Encouraging Bharat ki Lakshmi means strengthening the path to success of the country and its people," the Prime Minister said.

Referring to the festival season, the prime minister also reminded listeners about the rich-poor divide and said there should be an "out delivery" of gifts and sweets. 

"On the one hand, when we experience 'delivery in' of sweetmeats, apparel, gifts and so on, let us think for a moment on the process of 'delivery out'. At least in our homes, items that are in excess and are not required anymore, could be allocated for 'delivery out'," he said referring to the joy of sharing.  He said in festivities, homes are filled with joy. But there are many people around who remain deprived of celebrations, he said, suggesting people to contact NGOs and startups which distribute clothes and food to the "underprivileged".

Urging people to shun tobacco, Prime said e cigarettes were banned to prevent the youth from falling into the new way of intoxication. " e-cigarette has been banned so that this new form of intoxication does not destroy our demographically young country. It does not trample the dreams of a family and waste the lives of our children. This scourge and this obnoxious habit should not become rooted in our society," the PM asserted.

There is no confusion about angers posed by a cigarette. It causes harm.

The smoker and the seller know the harm it causes, he pointed out.