Chairman, SAIl, PK Singh reviewed the marketing performance of the company. This was part of a series of interactions held with various units of SAIl for improving the overall performance and increased customer focus.
PK Singh emphasised the need for higher levels of customer engagement and increased proportion of value added, ready-to-use steel materials to be a part of the co’s product basket. While broadly outlining the way forward for the marketing team, Chairman SAIl, said, “The customer requirements are evolving fast, in these times of ready-made niche products we need to anticipate their requirements and look into customised products suiting their needs.”
Enthused with the guidance provided by PK Singh, the marketing team will be preparing a product-wise detailed plan for increased last mile value addition which will enable the end consumers to significantly reduce processing at their end. This value addition is proposed at locations both inside and outside the steel plants.
The meeting was a precursor to the Annual Business Plan meeting of SAIl, which is organised to finalise targets and goals for the company in the coming year. It is noteworthy that during the past one year, Chairman, SAIl has been visiting and interacting with the marketing setup across the country to further streamline processes and services to make them more customer-centric.
