Keeping the most tech savvy and comparatively most demanding young customer in mind, country’s largest carmaker Maruti Suzuki  on Wednesday announced rebranding of its retail showrooms selling mass market models- Arena.

“This transformation at the showrooms will be in phases, and we hope to cover the entire Maruti Suzuki channel in the next 3-5 years,” said Maruti managing director and chief executive officer Kenichi Ayukawa, adding “The company is targeting to set up over 80 Maruti Suzuki ARENA by March 2018. Currently, Maruti has 2,050 showrooms across 1,683 cities across India selling nine cars every minute while engaging with 1.26 lakh customers each day.”

Currently, MSI has 2,050 showrooms across 1,683 cities across India selling nine cars every minute while engaging with 1.26 lakh customers each day.

“Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms,” Ayukawa said.

Emphasising on the role of digital technology, he said it “makes it possible for us to offer more convenience, more information, enhanced transparency and better service to our customers”.

MSI said today nearly 75 per cent car buyers in India research online before deciding on a purchase.

By connecting seamlessly the digital space world with the physical space at showrooms, MSI is seeking to redefine customer experience at its network, Ayukawa added.

The new showrooms will have a blue signature design element and an active experience terrace along with valet service for car buyers.

 The rebranding is part of the company’s strategy to meet its target of selling two million cars by 2020.

“Our dealers are not just willing but enthusiastic about making the upgrade. We had them on board before taking the decision to upgrade our retail points,” said MSI  Ssenior Executive Director for Sales and Marketin, RS Kalsi.S