Micromax Informatics ltd. announced a new addition to its massively successful Spark series of smartphones – the Canvas Spark 3 exclusively with Snapdeal.

Micromax Canvas Spark series is already a big hit with consumers with its earlier two smartphones Canvas Spark 1 and Canvas Spark 2 selling more than more than 1 million units within six months of its launch. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers.

The Canvas Spark 3 will be available exclusively on Snapdeal at a disruptive price of Rs 4,999/- via flash sale on April 7 2016 at 12:00 noon. The online registrations on Snapdeal website will start from April 1 where users can pre-book their smartphone.

Commenting on the new launches, Shubhajit Sen, chief marketing officer, Micromax Informatics, said, “The smartphone market in India is rapidly evolving with more and more consumers using their phones for varied purposes right from the basic use to work and entertainment. Even though smartphone market is growing fast, it still stands around 17% of the overall mobile phone market presenting a huge opportunity to upgrade as well as expand the overall market. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce chann el capturing over 11% of the exclusive online market last year.”