Umeed, the initiative of Utsaha — the Rural Marketing Fest of IIM-Indore, continued with their social welfare activities at the Janpav-Kutti village. They tried to address the sanitation problem in village and also educated the people of village about some of the self employment opportunities.

The team reached Janpav-Kutti at 10 a.m. and began with a workshop on basic sanitation practices for the children there. Advice along with demonstration was conducted, on inculcating habits such as: Washing hands before and after meals; not indulging in open defecation and washing of hands after defecation; Primary care when one is suffering from cold & cough to prevent it from spreading to others around; Self-sanitation practices including taking a bath everyday etc. The children were enthusiastic and promised to follow the measures and teach everyone around them to follow them as well. Handouts with pictures were distributed to the children who promised to stick them up in visible places.

After this, a workshop on making lED bulbs was held for interested men and women in the village, with the support of village sarpanch Kavita Patidar. lED bulbs are safe and consume much lesser electricity than other options; lED bulbs sell in the retail market at a high price. It is quite possible to assemble it at a small scale if proper raw material is made available and can be thereafter sold at an affordable price. So considering this opportunity of self employment for unemployed people of village, Utsaha  team came up with this idea of educating the village people about same.

Utsaha Coordinator, Rohan Sontakke promises, “We intend to interact with the village-people all year-round through such initiatives. This promises welfare for them and a lasting relationship for us. The sarpanch is very supportive and has even promised rewards to the children for following up on their new learning.”