To create awareness about sanitation, the Government will soon launch a Rs4.70-crore campaign ‘Asli Tarakki’ wherein 450 youth ambassadors will be tasked to promote objectives of its flagship Swachch Bharat Mission (SBM) across five cities in the National Capital Region.
The selected youth with communication skills and leadership qualities as lead motivators will spread the message of benefits of having and using toilet besides disseminating Government’s support being doled out under the Mission, said a senior official from the Urban Development Ministry.
The Ministry, which is entrusted with the task to implement the SBM in urban areas, on Tuesday inked a pact with Nehru Yuvak Kendra in the presence of Minister of Urban Development Venkaiah Naidu and Minister of State for Urban Development Rao Inderjit Singh.
The MoU was signed by Praveen Prakash, Joint Secretary on behalf of the Ministry and Major General Dilawar Singh, Director General of Nehru Yuvak Kendra. Rajiv Gupta, Secretary (Youth Affairs) was also present on the occasion.
As per the MoU, NYK will deploy 50 enthusiastic, experienced in public speaking, motivated and educated youth for 52 days each of the five municipal areas of Delhi (NDMC, NMCD, SMCD, EMCDand Delhi Cantonment), Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of Swachh Bharat Mission.
The 450 youth will be engaged to spread the message of ‘Asli Tarakki’ suggesting that having and using toilet should be a major priority and ask citizens to give feedback on different components of ‘Swachh Survekshan-2017’ launched earlier this month.
They will also encourage people to take Swachh Bharat Pledge for a clean India and to inform targeted beneficiaries about the government support for building individual, community and public toilets.
Four chariots will be deployed in each of the nine municipal areas with banners and posters on sanitation, public address system for addressing people on key issues with facilities for showing audio-visual films and for distribution of IEC material.
Naidu asked for its success so that it could be replicated in other parts of the country. A total of 23,400 man days would be spent promoting the Mission objectives in urban areas.
