IlluminatiX, the Media and PR cell of the Xavier Institute of Management, Bhubaneswar (XIMB) organised the second edition of its media conclave Communique with a theme on ‘Crowd-sourcing in Media: Trends, Analysis, Insights and Projections’ here on Saturday.MxM India CEO E Pradyuman Maheshwari began the conclave with the concept of crowdsourcing, which according to him is not a new one but has been formalized in the recent past.
Eminent journalist Prabhu Chawla brought in a different perspective of crowdsourcing in media. He related the concept of crowdsourcing to the marketing aspect of the media terming it as a moneymaking strategy providing short-term gains. “Anything dependent on crowdsourcing cannot be a sustainable model,” he said adding that information from the crowd can be flawed and misleading, thus credibility check of the content is of utmost importance.
The panel discussion was followed by the launch of a video blog, a new feature of the XIMB’s official blog XIMBeats and the prize distribution to the winners of Communiquiz and otherpre-Communique competitions.
