Mahindra First Choice Services (MFCS) here on Friday inaugurated its first Franchisee Owned Franchisee Operated (FOFO) workshop. Its pan India workshop network now stands at 85.

Alok Kapoor, Head-Marketing and Franchise Development, Mahindra First Choice Services, inaugurated the workshop at 4/1, Adjacent to Buddha temple, Chuna Batti, Bhopal.

While talking to media persons after the inauguration, Kapoor said, “Our business model for franchisees has received a strong response in the central region and this is what has prompted us to expand our presence further in the region. With its strong focus on customer service and knowledge of the local market, our new franchise workshop at Bhopal, MP will help us further build on our existing presence in the state.”

The company sees great potential for the multi-brand car servicing business in this market. Nationally, it is being planned to close the next fiscal with 200+ FOFO workshops. This will help enhance the scale and depth of our operations and enable us to reach a greater number of potential customers across the country, he added.

Speaking on the occasion, Ajay Jain, M/s AJ Motor Works expressed happiness to be associated with Mahindra First Choice Services, India’s leader in multi-brand car servicing and look forward to a strong and enduring partnership with the company.

“Our trained technicians coupled with MFCS’s innovative car service products will provide great value when it comes to the complete car care needs of each and every car owner,” said Jain.