PVR to add 23 screens, take total to 500 this fiscal

| | Mumbai
  • 0

PVR to add 23 screens, take total to 500 this fiscal

Monday, 30 November 2015 | PTI | Mumbai

Multiplex chain operator PVR expects to add at least 23 screens in the current financial year to take the total to 500 in the same fiscal.

“Our target is to reach 1,000 screens quickly. The shorter target is to get to 500 screens in this financial year and then look at going to 1,000 screens,” PVR Cinemas Chief Operating Officer Gautam Dutta told the news agency here.

PVR currently operates 477 screens across 44 cities in the country.

It has four brands across different price points - PVR Talkies, PVR Cinemas, PVR Premium and newly launched PVR Icon.

Dutta said the new screens will largely be in PVR Cinemas and PVR Premium.     The company has a capex of Rs200 crore this fiscal, which includes Rs135-140 crore for new projects and the remaining for renovation and the cost of each new screen is around Rs2-2.5 crore.

It recently launched the PVR Icon brand, which is an ultra-premium category, at one of its multiplexes at a suburban mall here with an investment of Rs25 crore, Dutta said, adding that they will be launching PVR Icon in Bengaluru and Pune in the next fiscal, taking the total to three properties under the newly-created brand.                

Sunday Edition

Grand celebration of cinema

17 November 2024 | Abhi Singhal | Agenda

Savouring Kerala’s Rich Flavours

17 November 2024 | Abhi Singhal | Agenda

The Vibrant Flavours OF K0REA

17 November 2024 | Team Agenda | Agenda

A Meal Worth Revisiting

17 November 2024 | Pawan Soni | Agenda

A Spiritual Getaway

17 November 2024 | Santanu Ganguly | Agenda

Exploring Daman A Coastal Escape with Cultural Riches

17 November 2024 | Neeta Lal | Agenda